Description
Marketing Plan Writing Certification
Once you have developed a good business plan, you need to have a clear idea of how to market your business to your target audience. With numerous marketing choices available, it can be daunting to choose the marketing strategies that will work best for your business requirement. A solid marketing plan will help ensure that you use your resources wisely (a very important factor, especially if you’re just starting out). You will also be able to maximise outreach to your target market.
Regardless of the nature and size of your business, learning how to create a reliable marketing plan for your business can help create a roadmap that helps you achieve your business objectives.
What’s Covered in the Course?
This course on how to write a marketing plan explains the following important topics in detail:
- How to analyse the target market and understand your customers’ behaviours, fears, wants and needs and so on. The situation analysis also covers demographics and psychographics of your niche audience.
- Why a marketing plan is important and how it can help you achieve your business goals
- How to incorporate crucial components like goals, budgets, timelines and resources into your marketing in order to avoid expensive mistakes
- How to develop a relevant branding strategy and differentiate yourself from your competition; how to analyse your competition in the target market
- How to track key performance indicators and develop a sound pricing and discount strategy
- How to use referral marketing to your advantage
- How to create a meaningful products, services and mission statement in your marketing plan
- How to analyse market trends and growth and perform SWOT analysis to position your business better
This video course offers the following benefits
Benefits of studying the course:
- Fewer chances of making costly mistakes that are difficult to undo
- Better understanding of your target market
- Improved conservation of business resources
- Learning how to brand and position yourself strategically in your target market
Course Modules/Lessons
Module 01: Course Introduction and Welcome
Module 02: Two Sentence Marketing Plan Example
Module 03: Marketing Plan Buckets
Module 04: Ecommerce Marketing Plan
Module 05: Agency Marketing Plan
Module 06: Local Marketing Plan
Module 07: Blog Marketing Plan
Module 08: Innovating Website Plan
Module 09: Platform Marketing Plan
Module 10: Marketing Plan For Thought Leader
Module 11: Affiliate Marketing Plan
Module 12: Marketing Plan Examples Introduction
Module 13: Marketing Plan Three Channels
Module 14: YouTube Walk-through
Module 15: Book Walk-through
Module 16: SEO Walk-through
Module 17: Deadlines
Module 18: Budgeting
Module 19: B2B
Module 20: What is a Marketing Plan
Module 21: First Time Entrepreneur and Marketer Mistakes
Module 22: What Makes a Good Marketing Plan
Module 23: Why it is So Important to Have a Marketing Plan
Module 24: How to Write a Marketing Plan Introduction
Module 25: Goals, Deadlines and Timelines
Module 26: Budget and Resources
Module 27: Differentiation How Your Business is Unique
Module 28: Pricing and Discounting Promotional Strategies
Module 29: Your Target Market to Whom You Will Promote Your Business
Module 30: How to Identify Your Ideal Customer Avatar
Module 31: Branding Strategy
Module 32: Competitive Analysis
Module 33: Customer Retention Strategy
Module 34: Strategy to Maximize Business Referrals
Module 35: Strategy to Maximize Social Referrals
Module 36: KPI Key Performance Indicators
Module 37: Executive Summary
Module 38: Business Details
Module 39: Mission Statement
Module 40: Products
Module 41: Services
Module 42: Free Content
Module 43: Unique Value Proposition (UVP) Video
Module 44: The Target Market
Module 45: Psychographics
Module 46: Market Trends
Module 47: Market Growth
Module 48: SWOT – Strength, Weaknesses, Opportunities, Threats
Module 49: Marketing Strategy
Module 50: Sales Plan
Module 51: Initiative Details and Resource Allocation
Module 52: Financial Goals
Module 53: Fixed Costs and Spending Projections
